Apple formally launched their flagship phone models iPhone 5S and 5C in India yesterday. Bearing an expensive price tag of Rs 53,500/- for iPhone 5S (16 GB) and Rs. 41,900/- for iPhone 5C (16 GB) these phones might find themselves hard to convince their tags to price concise Indian buyer. However, Reliance Communications has devised a smart marketing campaign to make sure it reaches widest possible audience in India, to overcome the hefty price tag the company is offering these devices under a 24 months "not locked to the network" contract with zero down payment and unlimited voice (local and STD across all networks), text-messages and 3G data with free national roaming.
